Platform docs

How KoLink works

Accurate reference for creators, brands, and anyone evaluating KoLink — covering campaigns, earnings, pools, submissions, and payouts as implemented on the platform.

Browse campaigns For creators

Platform reference

Rules written from how the platform actually works.

These docs reflect KoLink's live backend logic — CPM earnings, per-campaign view tracking (7–30 days), creator pool limits, submission review, wallet settlement, and withdrawal rules.

All amounts in HKD. Views synced from Instagram. Updated June 2026.

Browse topics

Find the answer you need

Filter by audience or search keywords — start with Basics topics if you're new to KoLink.

22 topics

Platform rules may change. For legal terms see our Terms of Service

Ready to explore?

Browse live campaigns on the home page — no account needed to start looking.

Browse campaigns

How KoLink works

Rules written from how the platform actually works.

Find the answer you need

What is CPM?BasicsEveryoneCreatorsThe rate you earn per 1,000 views on an approved Reel.

What is a campaign?BasicsEveryoneCreatorsA brand-funded project where creators post Reels and earn from views.

What is a Reel submission?BasicsCreatorsAn Instagram Reel you post for a campaign and submit for brand review.

How are views counted?BasicsEveryoneCreatorsViews come from Instagram and are synced automatically — you don't report them yourself.

How do I get paid?BasicsCreatorsA simple five-step path from joining a campaign to cash in your wallet.

Do I need a lot of followers?BasicsCreatorsNo — KoLink pays for views, not follower count.

What is a campaign brief?BasicsCreatorsBrandsThe brand's instructions telling you exactly what to create.

What is the creator pool?BasicsEveryoneCreatorsThe total budget available for paying creators in a campaign.

Platform overviewEveryoneWhat KoLink is and how money flows between brands and creators.

Joining campaignsCreatorsHow creators discover, join, and lock a spot in a campaign.

Submissions & reviewCreatorsBrandsPosting your reel, brand review, and what happens after approval.

Earnings & CPMCreatorsHow your payout is calculated from views, caps, and pool limits.

View trackingCreatorsBrandsThe tracking window, sync schedule, and when earnings become withdrawable.

Creator pool & budgetCreatorsBrandsHow campaign budgets are allocated and when campaigns close to new creators.

Withdrawals & feesCreatorsWhen you can cash out, minimum amounts, and platform fees.

Brand wallet & fundingBrandsHow brands top up, reserve budget, and pay for campaigns.

Campaign setup & lifecycleBrandsCreating campaigns, statuses, and what brands can change after launch.

Reviewing submissionsBrandsApproving reels, rejecting off-brief content, and managing applicants.

Disqualification & forfeitureCreatorsWhen a submission earns HK$0 despite having views.

Instagram requirementsCreatorsConnecting your account, handle rules, and what happens if you disconnect.

Referral programCreatorsInvite creators and earn rewards when they become active.

Support & contactEveryoneHow to reach KoLink for help with campaigns, payouts, or your account.

How KoLink works

Rules written from how the platform actually works.

Find the answer you need

What is CPM?BasicsEveryoneCreatorsThe rate you earn per 1,000 views on an approved Reel.

What is a campaign?BasicsEveryoneCreatorsA brand-funded project where creators post Reels and earn from views.

What is a Reel submission?BasicsCreatorsAn Instagram Reel you post for a campaign and submit for brand review.

How are views counted?BasicsEveryoneCreatorsViews come from Instagram and are synced automatically — you don't report them yourself.

How do I get paid?BasicsCreatorsA simple five-step path from joining a campaign to cash in your wallet.

Do I need a lot of followers?BasicsCreatorsNo — KoLink pays for views, not follower count.

What is a campaign brief?BasicsCreatorsBrandsThe brand's instructions telling you exactly what to create.

What is the creator pool?BasicsEveryoneCreatorsThe total budget available for paying creators in a campaign.

Platform overviewEveryoneWhat KoLink is and how money flows between brands and creators.

Joining campaignsCreatorsHow creators discover, join, and lock a spot in a campaign.

Submissions & reviewCreatorsBrandsPosting your reel, brand review, and what happens after approval.

Earnings & CPMCreatorsHow your payout is calculated from views, caps, and pool limits.

View trackingCreatorsBrandsThe tracking window, sync schedule, and when earnings become withdrawable.

Creator pool & budgetCreatorsBrandsHow campaign budgets are allocated and when campaigns close to new creators.

Withdrawals & feesCreatorsWhen you can cash out, minimum amounts, and platform fees.

Brand wallet & fundingBrandsHow brands top up, reserve budget, and pay for campaigns.

Campaign setup & lifecycleBrandsCreating campaigns, statuses, and what brands can change after launch.

Reviewing submissionsBrandsApproving reels, rejecting off-brief content, and managing applicants.

Disqualification & forfeitureCreatorsWhen a submission earns HK$0 despite having views.

Instagram requirementsCreatorsConnecting your account, handle rules, and what happens if you disconnect.

Referral programCreatorsInvite creators and earn rewards when they become active.

Support & contactEveryoneHow to reach KoLink for help with campaigns, payouts, or your account.